Why the Best Marketing Ideas Come from Conversations

Some of the best business ideas don’t come from boardrooms. They come from conversations.

Since we started PropSquad, we’ve been in deep discussion with some of the most forward-thinking builders and developers in Australia. And if there’s one thing we’ve learned, it’s this: affiliate marketing in property doesn’t need to follow a script. It needs to follow your strategy.

Every brand we work with brings something different to the table — a different audience, a different challenge, a different opportunity. And the most exciting thing? No two PropSquad programs look the same. Because no two businesses should be boxed into a one-size-fits-all solution.

The shift: From static to strategic

Traditional referral programs feel clunky, impersonal, and stuck in a world where tracking, measurement, and creativity weren’t priorities. But we’re not in that world anymore.

Builders today want:

• Clear ROI and performance-based spend

• Better engagement with local communities

• Real results from authentic brand advocacy

What we’re building at PropSquad isn’t just software. It’s a mindset shift. It’s redefining what affiliate marketing can be when you apply the same level of innovation that you'd give to your product or your sales strategy.

Ideas worth sharing

The best part of these conversations? Hearing how property brands are reimagining PropSquad in ways we hadn’t even considered.

Here are just a few creative applications:

• Turning suppliers into storytellers
  They’re already on your sites. They already know your product. They’re trusted by buyers. Now they can earn when they share your story.

• Performance-based partnerships with agents
  We’re seeing developers tap into the networks of local real estate agents and incentivise them with commissions based on conversions. It’s not just about warm referrals anymore — it’s about structured partnerships that reward real outcomes.

• Community-led campaigns
  One of our favourite concepts: allocating part of your affiliate budget to local schools, clubs, or causes—so that sharing your message becomes a win-win for everyone involved.

When affiliate marketing is designed with your network, not just for your network, it becomes something more powerful than just a referral tool. It becomes a growth engine.

This industry needs more of that

Let’s be honest: the property industry is overdue for innovation in how we drive awareness and convert leads. We’ve relied on the same ad platforms and referral agreements for too long. Consumers have changed. The way people trust, connect, and buy has changed.

And affiliate marketing, done right, is the bridge between where we are and where we need to be.

So, what’s next?

We’re building more than a platform. We’re building a movement around performance-led marketing that turns existing trust into trackable growth.

And if you’re a builder with a creative spark, or a marketer with an itch to try something bold — we want to talk.

Because your next big idea? It might just start with a conversation.

We’d love to hear your ideas and show you how PropSquad can make them real.