We’ve Found the Purple Unicorn: How PropSquad is Transforming Property Marketing with User-Generated Content and Pay-Per-Performance Affiliate Marketing
For years, marketers in the property industry have been chasing the holy grail: authentic user-generated content (UGC) and testimonials that convert. In an industry where trust and credibility are paramount, nothing resonates more with potential buyers than genuine experiences from real people. But capturing these golden nuggets of content has been an uphill battle. Budgets are tight, time is limited, and creating truly impactful content has often felt like searching for a mythical creature—a purple unicorn.
But now, PropSquad is here to change the game. By introducing a pay-per-performance affiliate marketing structure to the property industry, PropSquad is making it possible for developers and builders to leverage the power of UGC and testimonials without the usual barriers. This isn’t just another marketing tool; it’s a revolution in property marketing that genuinely moves the needle.
The struggle for authentic content in property marketing
Testimonials and user-generated content have always been powerful drivers of conversions. According to BrightLocal, 88% of consumers trust online reviews and testimonials as much as personal recommendations. Yet, in property marketing, capturing these authentic endorsements has been challenging. The typical hurdles are:
Limited time: Property marketing teams are often stretched thin, managing multiple campaigns, sales events, and open days. Finding the time to chase down testimonials or encourage user-generated content is difficult.
Tight budgets: With hefty investments in display homes, ads, and events, most property marketing budgets are already spoken for. Traditional marketing leaves little room to focus on capturing organic content.
Resource intensive: Creating impactful UGC requires building trust with clients, maintaining relationships, and following up consistently—a process that’s hard to sustain in an industry like property.
These challenges mean that even though testimonials and UGC are known to convert, they’re often underutilised in property marketing. PropSquad’s innovative approach offers a solution that doesn’t just make capturing authentic content easier—it also makes it profitable.
PropSquad’s pay-per-performance structure: A game changer for property marketing
With PropSquad’s affiliate marketing platform, developers can now create an entire network of brand advocates who are incentivised to share their genuine experiences. Here’s how PropSquad’s pay-per-performance structure addresses the challenges and brings real value to the property industry:
Performance-driven, subscription-based marketing
Traditional marketing methods often require substantial upfront investment with no guarantee of results. PropSquad flips the model. Builders and developers pay a monthly subscription for access to the platform and The Affiliate Blueprint education hub, they only pay for the leads or conversions that affiliates generate—making every dollar spent accountable and effective. Unlike Google and Facebook ads, where reach and lead potential are often capped based on budget, PropSquad's solution is performance-driven and scalable with no ceiling on results.
Why it works: With PropSquad, affiliates—such as brand-embedded staff, on-site contractors, and satisfied clients—are motivated to bring in high-quality leads because their earnings depend on it. On the other hand, builders and developers can rest easy knowing they’re only paying for real results and are no longer constrained by the limits of traditional advertising.Building a network of genuine advocates
PropSquad’s affiliate marketing platform enables builders and developers to tap into a network of advocates who are already connected to the brand and trusted within their communities. These affiliates, such as brand-embedded staff, contractors, and satisfied purchasers, naturally become ambassadors, sharing real and relatable experiences that resonate more effectively than typical ads.
Example: A satisfied homebuyer who shares their story on social media using a unique tracking link can generate leads that come from a trusted, authentic source. Unlike traditional testimonials, which may sit passively on a website, these shared experiences reach potential buyers in real time on the platforms they already use, creating a more dynamic and impactful connection.Incentivising authentic testimonials and user-generated content
One of the biggest challenges in capturing UGC is giving clients and advocates a reason to share their stories. PropSquad’s affiliate model solves this by incentivising affiliates every time their content generates a lead or sale. This transforms testimonials and UGC from a “nice-to-have” into a strategic, revenue-generating asset.
Example: Let’s say a previous buyer shares a video tour of their new home on Instagram, highlighting what they love about it. Through PropSquad’s platform, they earn a commission for every enquiry or lead generated through their post. This incentivises more clients to share their positive experiences, turning every happy customer into a potential marketer for the property.Scalable and sustainable content generation
Unlike traditional content creation, which requires a dedicated marketing team, PropSquad’s platform allows property brands to scale their content efforts with ease. Every new affiliate in the network represents a new source of user-generated content, making it possible to keep the brand top-of-mind without overwhelming the in-house team.
Why it works: Instead of one-off testimonials, PropSquad creates a sustainable ecosystem where content is continuously generated by affiliates who are motivated by their own financial incentives. This model keeps the content flow steady, fresh, and relevant, adapting to market changes without the need for constant marketing team involvement.Building trust with digital-first buyers
Today’s buyers are digital-first and rely heavily on social proof to make decisions. The 2023 Real Estate Consumer Insights Report revealed that 67% of Australian property buyers prefer online reviews and peer recommendations over direct ads (Source: REIA). PropSquad’s affiliate marketing platform taps into this trend, enabling builders and developers to reach buyers through authentic voices they already trust. By leveraging satisfied purchasers, brand-embedded staff, and contractors as ambassadors, PropSquad helps builders and developers create genuine connections built on credibility and trust.
Example: A satisfied homebuyer shares their experience on social media, showcasing the quality of their property and the service they received. Using a unique tracking link, this affiliate’s story reaches prospective buyers who value peer insights over advertisements. These potential buyers are more likely to trust the recommendation, resulting in qualified leads that are already primed for conversion.
PropSquad: The future of property marketing in 2025
With its pay-per-performance model and focus on user-generated content, PropSquad isn’t just another marketing platform—it’s the future of property marketing. Here’s why PropSquad is poised to redefine the industry in 2025:
Accountability and transparency: PropSquad’s tracking tools provide developers with real-time data on leads, engagement, and conversions. This level of transparency allows developers to see exactly where their investment is going and which affiliates are delivering the best results.
A sustainable approach to content: PropSquad turns user-generated content into a sustainable marketing asset, reducing the dependency on in-house content creation. Every affiliate in the network becomes a content creator, bringing fresh stories, testimonials, and perspectives that resonate with today’s buyers.
Empowering brand advocates for long-term growth: PropSquad’s platform doesn’t just create short-term gains; it builds a network of long-term advocates. By incentivising satisfied clients, influencers, and experts, PropSquad empowers builders and developers to create a brand presence that’s rooted in real experiences and authenticity.
The purple unicorn, found
In an industry that has traditionally struggled to capture authentic content and meaningful testimonials, PropSquad offers the solution. By bringing affiliate marketing and a pay-per-performance model to the property sector, PropSquad is unlocking the full potential of user-generated content. No longer a mythical creature, the “purple unicorn” of UGC and testimonials is now within reach, providing builders and developers with a powerful tool to drive conversions and build trust.
For property developers and builders ready to embrace a new era of marketing, PropSquad is more than just a platform—it’s a partner in transformation. As the industry moves into 2025, PropSquad’s innovative approach will be essential in connecting with buyers, fostering authentic relationships, and driving measurable results. It’s time to turn satisfied clients into brand advocates, create sustainable content, and let affiliate marketing do what traditional referrals and testimonials can’t—truly move the needle.